The Face on the Milk Carton free essay sample

The Face on the Milk Carton is a Contemporary Realistic Fiction. It covers many ideas but the main one is : Identity. The Face on the Milk Carton is a book about a 15 year-old high school student in Connecticut, Janie Johnson. One day at lunch she looks at the missing child picture on her friends milk carton and recognizes the girl in the picture – it’s her. The milk carton says the girl, Jennie Spring, was kidnapped from a shopping mall in New Jersey twelve years ago. That afternoon, Janie begins to have flashbacks of a house and a family and herself as a little girl. Her memory from the day of the kidnapping is of herself and a family shoe shopping. She became angry and stormed off, and a woman bought her an ice cream and took her for a ride. However, she doesnt know who this woman is. We will write a custom essay sample on The Face on the Milk Carton or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She cant believe that her parents would have kidnapped her, but she cant come up with any other explanations. Janie goes to the attic and rummages through the boxes. In them she finds old school papers with the name Hannah, and also the polka dotted white dress she saw on the milk carton. When Janie confronts her parents with this information, Mr. nd Mrs. Johnson explain that Hannah is their daughter, and Janie is Hannahs daughter so, Janie is really their granddaughter. Hannah was a confused child and joined a cult at a young age. She was married to one of the men in her cult and one day showed up at her parents house with Janie. Hannah returned to her cult, and the Johnsons left with Janie, moving to a different state, and even changing their name from Javensen to Johnson, fearing that the cult would try to get her back. Janie is relieved that the people she believed were her parents were not kidnappers. However, Janie cannot get the picture on the milk carton or the memories of another family out of her mind. She researches the Spring kidnapping. She comes to the conclusion that her parents are probably insane or lying and actually did kidnap her, but she still loves them. Janie and her boyfriend, Reeve skip school the next day and go to New Jersey to see the Spring family with their own eyes. She witnesses Mrs. Spring and her twin boys, with bright red hair, just like Janie has, and which none of the Johnsons have. Its proof that Janie cant ignore, but she tries to anyway.

Ultimate APA Citation Guide Cite Anything in APA Format

Due to the nature of academic assignments sometimes we find ourselves looking for an APA citation guide. With that in mind, the Essay Service has broken down how to use the APA citation style for you. Overcome such fears and use the APA citation format with confidence! Contents What is the APA citation style? The most popular subjects it is used in APA Citation Format Guidelines APA Formatting Title Page Abstract APA Formatting Template APA Formatting Samples How to make in text citations correctly What is the difference between using a APA citation guide vs a APA citation website? What is the APA citation style? Ever wondered how to write an APA citation format bibliography? Before getting into the technicalities of it, let us go through a basic definition of what the APA citation format stands for. This notion was initially established in 1929 by a group of anthropologists, psychologists, and business managers. The goal of creating the APA citation style was to set up a straightforward system which would simplify the numerous components of scientific writing ultimately reducing the difficulty of examining these articles. Thus, when using the APA citation style in an essay, one should stick to the guidelines regarding all its inherent technicalities. These elements are defined as: The students use of headings Consistent tonality Appropriate essay length Correct use of grammar, punctuation, abbreviations, page numbers, etc. Display tables and figures where necessary Combine paraphrasing and in text citations, while also doing them according to the rules Regardless of the types of sources used consistency and clarity are always the top priorities. The APA citation format is encompassed around all the elements being in sync. Doing so allows the examiners to go back and have a look at the sources if necessary. With that in mind, it becomes quite apparent why being able to execute this referencing style well reduces the amount of time it takes to write the actual essay. Throughout our APA citation guide, we will explore some of the fastest ways to learn it as well as apply it. Let’s learn how to write an APA citation free of charge! Related Formatting Guide: Harvard Referencing Style The most popular subjects it is used in First off before we check out an APA formatting example, we will elaborate where this style is encountered the most and why. In most cases, the APA citation style will be assigned to courses which are relevant to social sciences and behavioral sciences. Overall these two encompass topics surrounding: Economics Linguistics Human Geography Political Science Cognitive Science Neuroscience Psychology Sociology Archeology Anthropology Regardless of what subject will require you to create an APA formatting bibliography remember that all of the essential elements remain the same. Each topic may bring forth a unique set of requirements such as displaying the references in order of appearance or perhaps alphabetically. If you need to learn How To Write An Essay follow the link provided. APA Citation Format Guidelines So far so good, but it's time to get our hands dirty. Now let us cover a bunch of fantastic tips and tricks to help you get through by using our APA citation guide. First off let us acquaint ourselves with the necessary requirements of tackling an APA format 6th edition. The essay itself should contain four significant sections namely: Title Page, Abstract, Main Body, References. Each primary part must be started off on a new page. This rule also applies to visual aids which cannot be easily incorporated into the text due to it's size such as graphs that are used to indicate a particular correlation. Any APA formatting research paper requires the assignment to be typed up no matter what. Make use of double-spaced lines on a standard size A4 paper that has a 1-inch margin on all sides. As far as fonts go it is required students stick to the recommended 12 point size Times New Roman font. Page numbers are to be placed in the top right-hand corner. Create a page header/running head which will be included at the top of every page. The header must contain the title of the paper using all capital letters. It is not to be centered according to the APA citation style requirements but simply start from the left-hand side with no indent. Nonetheless, if it exceeds 50 characters including spaces and punctuations, then it must be transformed into a shorter version. APA Formatting Title Page To help you get a better understanding of what such a task should look like, this APA citation guide will include visual aids to hastened the process. Below is an example of what the title page has to look like for it to be considered appropriate followed up by a detailed explanation of why the elements are used in such a manner. This section of the APA citation style needs an entirely blank page on its own, do not add any other information on it except what will be mentioned below or indicated by the lecturer. Visibly now is the time to introduce our audience to the essay. Thus, in our APA formatting example, we can see the running header and page number at the top of the page. All of the elements needed here have to be centered as a requirement of the APA citation style. Following the title page, the APA citation format regarding the running header remains just the simplified title of the paper. It is recommended that an APA citation style title does not exceed 12 words in length, and should not be typed in all capital letters like the header while also avoiding senseless information or abbreviations. In most cases, the APA citation style title uses one or two lines of physical space on the page. The next step in the APA citation format is to write up the author’s name followed up by the university or institution the paper is affiliated with. Abstract APA Formatting Template Since it is another primary element, it will require the student to start a fresh new page. Do not forget to include the essay’s running header as indicated by our APA citation guide. The title, namely â€Å"Abstract† has to centered however it is vital not to bold, underline, use italics, format or edit the word in any shape or form. Then the students must begin a new line of text where the description starts. In essence, what it means is creating a compelling summary of the key points highlighted by one's research on the topic. Generally, the word limits for it range from 150 words to a maximum of 250. In some cases, due to the highly technical nature of the topic, the APA citation format dictates we make use of a particular list of keywords specific to an academic sphere. To do so, the student must indent and italicize the word Keywords: followed by a list highlight what they are. Overall the APA citation format helps structure all the elements into place. What most researchers look to see in this section as far as the APA citation style is concerned from the author entails giving out some information on their research question(s), research topic, methods of data analysis, methods of data collection, participants if any, results and lastly conclusion. APA Formatting Samples As for the final significant section of our APA citation guide, we will explore how to display references correctly. It involves accurately presenting one’s APA citation in-text as well as listing them at the end in the required manner. So without any further adieu let us take a look at some of the most popular resources being done according to the APA format 6th edition guidelines. †¢ Books The power of habit: Why we do what we do in life and business by Charles Duhigg. Duhigg, C. (2012). Power of habit: why we do what we do in life and business. New York: Random House Trade Paperbacks. †¢ Magazines Edwards, C. N., Webb, M. (2006, April 1). A review of research in the social scientific study of religion, volume 15. Counseling and Values, 205(3). †¢ Newspapers Thompson, P. (2015, January 31). Welcome to New York; with Better Runs Than Broadway and More High-Fliers Than Wall Street, Upstate New York Is an Undiscovered Ski Gem. Coventry Evening Telegraph (England). Retrieved October 23, 2017, from https://www.highbeam/doc/1G1-399574340.html †¢ Websites Scientific American at the Google Science Fair by Marietta DiChristina DiChristina, M. (2015, September 23). SA at the Google Science Fair. Retrieved October 2, 2017, from https://www.scientificamerican/education/sa-at-the-google-science-fair/ †¢ Journals Taplin, N. (2017). Commodities Find Support From Just About Everyone. Wall Street Journal,509(1), 11-14. Retrieved October 23, 2017, from https://www.wsj/articles/commodities-find-support-from-just-about-everyone-1483590868 †¢ Films/Videos Tarantino, Q. (Director), Bender, L., Miramax (Producers). (1995). Pulp Fiction [Motion picture on DVD]. United States of America: Buena Vista Home Entertainment. How to make in text citations correctly It is not surprising that just being able to use the APA citation style in a bibliography is not enough to live up to the expectations of this referencing style. Having compiled and edited the list of your sources successfully now it is time to understand how to mention them following the rules highlighted by our APA citation guide. Below we will explore the most encountered questions by students when trying to incorporate their references as APA in-text citations. Citing one or multiple authors using the APA citation style In this case, the APA citation format changes according to the number of authors as well as how the student wishes to display them. One Author: According to the research done by Taplin (2017) we can see the difference in†¦ Two To Five Authors: For the first in-text citation we must mention all the authors involved. The following mentions only include the main/first author's name followed by et al. The studies conducted by Bernes, Kerry, Smith, Peterson, Kellerman (2007) indicates†¦ Bernes et al., (2007) Six Authors: Smith et al. (2012) sought to prove†¦ Paraphrasing and summarizing As stated by Kellerman (2004), mastering the APA citation format is a difficult task for first-timers. Or The art of mastering the APA citation format is always a demanding task for young academics ( Kellerman, 2004, p. 214) Providing the page number in the second example is optional. Short and long quotations Any quotations having more than 40 words are considered long according to the APA citation style. Nonetheless, the more extended version does not make use of parentheses but instead makes use of a free-standing block of typewritten lines. Both require the author and year of publication to be mentioned. If you still confused feel free to use our essay service online features (contact authors directly, or just use support). or Check quick video - APA Citation Guide (for lazy students) ? What is the difference between using a APA citation guide vs a APA citation website? As for upcoming future world leaders, it is only instinctual to ask such questions. Nonetheless, as appealing as using a direct APA citation website sounds it is not all it's cracked up to be. In essence, despite providing a much faster approach to organizing one's sources, the result produced by an APA citation website is not always correct. Most of them will require a simple online link or the ISBN of the book to create it. However, the student still has to double check the APA citation style for mistakes or omissions. As funny as it might sound a number of these APA citation websites are unable to find dates or authors despite them being explicitly listed on the web page. Having been a student myself, it is quite frustrating to go through such a process when pressed for time since there are a lot of small details requiring careful consideration to come out perfect. Thus, an APA citation guide provides one with the confidence needed to be confident in the result and its quality. However, it is important to note that trying to make use of an APA citation website to ease the workload is not all doom and gloom. The one aspect they do shine in is helping students structure their online resources faster, but it has to be taken with a pinch of salt due to the small errors which can occur. Want to learn more about tricky tips about Essay Writing? Check our General Essay Writing Guide.

Why Do You Need This HoTM Scholarship Essay Sample?

Why Do You Need This HoTM Scholarship Essay Sample?Why do you need this HoTM Scholarship Essay Sample? If you are in need of a scholarship but are clueless as to how to apply for it, you must have a good amount of credits in college and at least a part time job.You don't need a part time job to apply for a scholarship. This is very common, as there are countless colleges that would love to have you as a part-time student who would go out to work during the weekends.Apply for these scholarships every year, I know, it's time consuming. Yet it's really doable, unless you want to spend most of your time and energy for studying and for school. However, if you are serious about getting a scholarship then you should be able to keep up with the study habits and at least complete the minimum requirement for your program.Don't worry about the scholarships being paid for you, if you are not allowed to take time off. The majority of these scholarship programs is like this. You can complete it in a short span of time but you will not be able to get paid. I'm talking about the internet scholarships where you can get paid for applying for them.Look for online scholarship sites. Just search for your favorite search engine to find out these sites. I suggest to enroll in one or two of them to get started. Once you get familiar with the process, then you can start looking for online scholarship essays.I recommend to fill out a scholarship essay sample that contains a college essay, essay describing yourself, and a cover letter which include you name, college, phone number, email address, a biography that is written for you and your letter. This way you can let them know more about yourself.Apply for these online scholarship essay samples and fill them out correctly because they will pay you will be helping other people. Go for it, read on to discover why you need this scholarship essay sample.

The Greenback Party essays

The Greenback Party essays The campaign had consisted mostly of persons with agrarian interests. They were people whose lives centered around their land and culture. In addition to this, they had a desire to maintain an increase the amount of paper money in circulation. This campaign was the beginning of the Greenback movement. The withdrawal by anti-federalists had opened the way for monetary changes by the Union government. Greenbacks first came into existence when the U.S. Department of Treasury was given the right, in 1862, to issue notes that were not changeable into specie (hard money like gold or silver) but were authorized as legal tender for most purposes. Although the Norths record on inflation stands up well in comparison with the experience of triumphant countries in later wars, the Greenbacks worth in gold fell to half the supposed value. Their use had in any case only been intended as a temporary measure and the government started reducing the number in circulation; however, this had coin cided with and reinforced a depression that led to the formation of the Greenback Party in 1875, which had campaigned for an increase in note circulation. Between 1862 and 1865, the U.S. Government had issued more than $450,000,000 in paper money that was not backed by gold (greenbacks - legal tender notes) to help finance the Union cause in the American Civil War. The idea that preserving a flexible supply of paper money served the interests of working people, while paper money backed by specie benefited only the rich. After the war, economic conservatives demanded that the government retire the greenbacks, but the farmers and others who wished to maintain high prices opposed that move. It was in 1868 that the Democrats gave partial support to the Greenback movement by endorsing a plan that called for the redemption of certain war bonds by the issuance of new greenbacks. The Greenback Party which by 1878 had 482 clubs, incl...

What Do ACT Scores Measure IQ Income

What Do ACT Scores Measure IQ Income SAT / ACT Prep Online Guides and Tips ACT scores are a fixture of the college admissions process, but what do they really measure? Are they a useful way to judge your abilities and potential? In this article, I’ll give you the details on what the ACT can and can’t measure and how to interpret your scores as a high school student. Do ACT Scores Measure General Intelligence? Since there are many different types of intelligence, this is a complicated question.High scores on the ACT might be derived from a high level of innate intelligence and a good education, but they might also be derived from relatively average innate intelligence and extensive prep work.ACT scores change dramatically based on students’ level of preparation, which separates them from scores on your basic IQ test. (Although IQ tests are also highly flawed measures of intelligence - I won’t get into that here!) A student’s ACT scores are subject not only to his or her level of intelligence, but also to his or her desire for improvement and overall academic drive.Since it’s possible to improve ACT scores through prep, they don’t always measure intelligence in the traditional sense. A student who has the motivation to prepare for the ACT and understands the stakes of the test demonstrates a form of intelligence just by providing such a strong display of conscientiousness. This is why it’s hard to make concrete judgments about whether the ACT can measure innate intelligence or not.It measures different qualities for different people depending on how they got to their scores. The ACT also isn’t as similar to traditional IQ tests as the SAT.The SAT was originally derived from an IQ test, and there are vestiges of that format left over on the current model.The ACT, on the other hand, was developed as an alternative to the SAT.Its goal was to test material that was learned in school, not just overall cognitive reasoning ability.For this reason, the ACT is generally a more straightforward test.Still, the ACT is more similar to the SAT than most people think.For example, the science section is really just a bunch of logical reasoning questions cloaked in largely extraneous scientific facts. This business must be science related! No one would use symbols for the elements just to make a bad pun that has nothing to do with what they're selling! The ACT, like the SAT, also runs into problems with social inequalities that cause poor students to score lower on the test regardless of â€Å"intelligence†.This disparity means that there are other major issues with claiming that the ACT can accurately measure a student’s intelligence level.Two students with relatively equal intelligence but different qualities of high school education may both take the ACT and end up with vastly different scores. Poor students are less likely to have access to expensive specialized prep programs and more likely to attend underfunded schools that provide a less comprehensive education.The fact that these students score lower means that the ACT is technically doing its job in measuring college readiness, but it also means that test scores could be preventing some intelligent but socioeconomically disadvantaged students back from reaching their full potentials. The intent of the ACT from the beginning was not to measure intelligence as a general quality but to measure what students learned in school and gauge their college and career readiness (a model that the College Board has tried to emulate on the latest version of the SAT).It's less of a measure of intelligence than it is a measure of college preparedness, and even then it doesn’t give you the entire picture.While innate intelligence certainly plays a role, scores are also affected by many other factors that don’t have much to do with a person’s overall cognitive abilities. Do ACT Scores Measure Career Potential? This is another tough question, because there are so many different career paths that you might take. In some of these fields, the skill sets that allow you to do well on the ACT might not be as relevant.Most people will need basic reading, writing, and mathematical skills in their careers (and in adult life in general), but it’s hard to say whether an exceptional score on the ACT means you’ll do any better in your career than someone who got an average score. One fact that we know for sure is that ACT scores correlate strongly with parental income.This means that students with wealthy parents are more likely to do well on the ACT. These students are also more likely to earn high incomes later in life.This benefit has less to do with their performance on the ACT and more to do with their socioeconomic status. Students with wealthier parents can afford specialized prep courses and don’t have as much trouble paying for expensive colleges.They end up with less debt and better access to the careers that interest them.There’s a long legacy of economic inequality at play here, and standardized tests are a part of that (although there are much bigger societal forces at its root). As I’ve said, however, the skills required to succeed in the job world are often different from the skills required to do well on the ACT.For this reason, your scores aren’t always the most accurate measurement of your career potential.They don’t tell you anything about your ability to manage other people or complete long term projects reliably. ACT scores provide a rough baseline measurement of your knowledge of math, language, and logic (I won’t say science because the science section is really just about logical reasoning).They can’t measure how well you’ll use these basic skills on a larger scale in more complex scenarios, and they can’t measure your interpersonal strengths. Ben, I hate to tell you this, but this entire notebook is just filled with the word "synergy" written over and over again. Are you ok? What Will Your ACT Scores Really Tell You? Should You Listen? It may or may not be useful for you to measure your abilities based on your ACT scores.In certain contexts and for certain students, they can be a helpful guide. In other scenarios, making judgments based on these scores is not productive. ACT Scores Are a More Useful Measurement If: You Plan to Apply to Colleges That Require Standardized Test Scores ACT scores are important if you’re applying to colleges that require you to submit test results.In this case, they can act as an accurate measurement of your likelihood of acceptance based on admissions statistics.By googling the name of a college in conjunction with the phrase â€Å"PrepScholar admissions statistics†, you can get an idea of where you stand and what your target score should be. Make a study plan that aligns with your goals for improvement so that you’ll have a better chance at being admitted to a college you love. You Have a GPA That’s on the Lower Side ACT scores are a more useful measurement for students with low GPAs because they can serve as a wake up call if they’re especially high or low. If you have a low GPA but a high ACT score, this is a red flag telling you that you're probably capable of doing better in school.It most likely means that if you put in more effort, you would be able to earn higher grades.It also tells you that you have the potential to succeed in college if you adopt better study habits.Your high ACT score is also going to be particularly valuable to you in the college admissions process, so it’s more important to pay attention to your scores and take them seriously. If you have a low ACT score and a low GPA, this is also useful because it indicates that you’re missing out on key concepts in your classes.This could be a problem when you get to college.It also means you might encounter issues in the admissions process depending on where you apply and how low your scores and GPA are in comparison to each college's expectations. A low ACT score combined with a low GPA might prompt you to take more drastic measures to remedy your problems in school.The ACT can give you that extra push to address underlying issues that could cause you problems in college and beyond. Your Score Is Especially High or Low For scores that are in the middle range (16-24 represents the middle 50 percent of test takers) the ACT is a more ambiguous measurement of academic ability. However, if your scores are very high or very low, the ACT may be a more useful measurement for you.A very high score means that you likely have strong reasoning abilities and are well-prepared to take on college academics.It also means that you’ll have a lot of choices in the college application process. A very low score means that you probably have some big gaps in your content knowledge and struggle with time pressure.It also means that you'll have fewer choices for college, so you should take your score into account when planning where to apply. Extreme scores are major indications of how well-prepared you are to take on academic challenges in college.Standardized tests like the ACT can tell you things about your overall knowledge and reasoning abilities that your grades in high school might spell out less clearly. If your scores are XTREME, you should consider them more strongly. ACT Scores Are a Less Useful Measurement If: You Plan to Apply to Test Optional Colleges or Go Into a Professional Job Training Program After High School If you don’t plan on applying to colleges that require you to submit ACT or SAT scores, you won’t need to consider the ACT as seriously as a measurement of your abilities.High scores can help you even at a test optional college, but they’re not a critical component of admissions decisions.You might still pay some attention to your scores to ensure that they’re not low enough to indicate any major gaps in your knowledge, but overall they're not as important for you. You Have a High GPA ACT scores aren't as critical of a measurementif your GPA is already very high.When I say "very high", I mean a GPA that indicates that you earned mostly As in high level classes throughout high school. Usually this would be between a 3.7 and a 5.0 depending on whether your school uses a weighted or unweighted GPA scale.As long as your ACT scores aren't extremely low (below the 25th percentile score of 16), they won’t kill your chances of getting into college. Judging yourself based on your scores when you already have a high GPA can be a bad idea because it might make you think less of your academic abilities.Many people struggle with time on the ACT, resulting in lower scores than their performance in high school would predict.It’s still a good idea to try and improve your scores if you’re looking to get into selective colleges, but in these cases you have to remind yourself not to take your scores too seriously as a measurement of your potential. Overall, You Shouldn’t Make Sweeping Judgements About Your Abilities Based on Your ACT Score Your ACT score isa limited measurement of specific academic skills, and it doesn’t give you a complete picture of your potential.Scores are a useful benchmark in assessing basic subject knowledge and deciding where to apply to college, but don’t make any assumptions about what you’re capable of accomplishing in life based on your scores alone.If you're worried about your scores, you can always improve with dedicated studying! What's Next? Working on improving your ACT score? Read this list of fifteen tips and tricks to help you do better with minimal extra study time. You should also check out this list of the ten best books for ACT prep if you're not sure where to begin in your studying. If you've taken the ACT multiple times, you may be wondering which scores colleges actually use in making admissions decisions. Read this article to find out which scores are considered most strongly by colleges. Want to improve your ACT score by 4 points?We have the industry's leading ACT prep program. Built by Harvard grads and ACT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Check out our 5-day free trial today:

Human Biology Essay Example | Topics and Well Written Essays - 1500 words

Human Biology - Essay Example Fixation therefore preserves protoplasm, prevents autolytic changes and bacterial growth (Pawley, 2006, p. 370). After this, tissue sample should undergo dehydration, clearing and embedding. These processes ensure tissue sample is dehydrated or cleared from fixated agents and solidified to provide strong support to tissue blocks to make cutting in thin sections possible (Pawley, 2006, p.370). In bright field light microscopy staining for routine histological examination of tissue sections enhances natural contrast making tissues or cells more visible. Haematoxylin reacts with basophilic components of cells producing bluish tint to dark blue stain, Eosin stains pinkish colour to pink of acidophilic components of cells (Bancroft and Gamble, 2008, p.126). This is a cardiac muscle tissue. Its fibers are joined by intercalated discs, thick plasma membranes, shown as horizontal lines in the picture (DuPree and DuPree, 2007, p.53). The single central nucleus is also visible. This is a central nervous system, particularly a spinal cord formed by nervous tissue. Neurons and neuroglia are remarkable in this image showing the interconnecting cells and their supports (Chiras, 2011, p.78). This is a neuron which contains nucleus in its cell body that is responsible for synthesizing proteins and membranes while the axon conducts electrical impulse while the dendrites collect information (Hollenbeck and Bamburg, 2003). Satellite cells are situated in dorsal root ganglia somewhere in either side of the spinal cord and they enclosed cell bodies containing sensory neurons that are found inside the ganglia (Tiidus, 2008, p.77). Ordinary staining technique could not enhance visibility of the collagen fibres of hyaline cartilage (Amitrano and Tortora, 2012, p.65). Protoplasm and nuclei under intranuclear network are found in this specimen. Giemsa method of

Zipcar It's Not about Cars It's about Urban Life Case Study

Zipcar It's Not about Cars It's about Urban Life - Case Study Example By offering customers something other than the conventional car-rental, Zipcar offered an array of benefits that included reduced traveling time in densely populated cities like New York. By offering a variety of cars to choose from customers had the opportunity to experience new vehicles according to their moods. It helped in saving money and catered to their need of having a car without actually owning one. By tapping on their values of greening, it widely promoted the positive environmental impact of Zipcar through reduced emissions, fuel consumption etc. comfort of rental and easy accessibility also made it easy for customers to trial, use and remain loyal to the business. A2 Zipcar started off by tapping on one of the attributes of the prevalent value system, environment friendliness. By promoting the environmental benefits like reduced emissions and responsible initiative, Zipcar managed to differentiate itself from the other market players. Pairing this with a set of benefits like convenience, affordability, variety and green attitude etc., Zipcar was able to consolidate both the benefits and value to reflect the company’s image of economy and efficiency. The positioning of ‘we love earth’ and subsequent promotion of how they do so through their offering they are able to focus on how the efficiency of their business and its purpose contributes towards convenient, affordable and safe traveling. A3The value-based positioning by Zipcar based on environmental consciousness and responsible actions towards reducing environmental harm, which they started off with, was successful in giving them a strong footing in the market. This is the positioning that allowed them to differentiate themselves from the array of car rental services that were prevalent in the market at that.Customer oriented strategies are driven by the needs of the customers. A combination of tangible benefits and intangible values make a perfect strategy mix that can help gain market standing and make a business a success, much in the case of Zipcar.